How does this work?
It's actually not ONLY about the PB&J. Any plant-based
meal you eat instead of something based on meat, fish, 
eggs, or dairy products can have a big impact.

Find out more about how this works.

How much can you accomplish?

You might not end global warming in one lunch break, but 
each time you choose the plant-based meal you make a difference, just like taking out the recycling or taking public transportation to work instead of driving.
Ready to take the PB&J Pledge?

 
  A healthier planet, one meal at a time.

Meatless Thursday (Monday too?)

I’m always delighted when a government embraces moderation in animal product consumption. Cities, states, even the United States can get behind moderating energy consumption, water use, or even paper (=trees), but Americans can be a little more touchy about their meat. Over in European countries, where consumers seem to eat quantities of meat similar to what we eat, however, governments seem to do a little more to promote the power of eating a more plant-based diet.